A good idea, but I see it taking some backlash for the name, which would be unfortunate because, aside from the name, it really is not perpetuating "bro"gramming, etc.
Now take this "brogrammer" label and start assigning it to programmers who's actions you don't like and fit the "bro" mold. Actions anywhere on the spectrum from legitimately despicable to just acting like a guy fresh out of college. Is that a wide and imprecise net? Don't overthink it, we're playing in stereotypes that are OK to openly deride.