Imagine a situation where a crash appears to the AI of car C1 to be be inevitable. But also, if C1 executes maneuver M1, its own occupants will be saved from harm, but another car C2 will have a worse crash or will crash when it otherwise would not - but if C1 does maneuver M2 instead, its own occupants will be killed or suffer worse harm, but the occupants of C2 will be better off. What if, in such a scenario, C1 would decide to "sacrifice" its own occupants to minimize the total harm (e.g., C2 has more occupants)?
Self-driving cars might well be designed this way. It might be mandated by law. Authorities would try to reassure objectors by saying the "avoidably killed by your car" outcome is very unlikely and that you're better off in the big picture of all risks.
Edit: On a closer reading I note that the linked page http://www.theatlantic.com/technology/archive/2013/10/the-et... covers, not exactly the above, but similar scenarios.