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The majority of the country (and the world) isn't going to pay $6 for a cup of coffee. That's reality.

That may be reality, but it's entirely irrelevant as a cup of coffee at Blue Bottle costs less than $3.

Edit: photo: http://cl.ly/image/1l3b0F243S2d

An single espresso costs $3. Most other items play around the $3.50 - $6 range. And don't forget the $28 bag of hipster coffee beans.

It's a good product, but it will get destroyed due to scale, ultimately get acquired by Dunkin or Starbucks and everyone wins (founders, VCs) except for the customer. They always lose.

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