In other words, they will keep the brand label on the products while destroying everything that makes the brand.
For the ThinkPad, that would be (among other things) a solid keyboard that closely matches a desktop keyboard and doesn't change from model to model, a TrackPoint with three physical buttons, a quality display, and serviceability up the wazoo.
Ask any ThinkPad fanatic like me - yes, we exist - just how good a job Lenovo has done of keeping "ThinkPad's distinct brand identity."
OK, after a few years in the darkness with low-resolution TN displays, Lenovo is finally shipping ThinkPads with modern high-DPI IPS displays. That's great!
You just have to accept their new and "improved" keyboards, and TrackPoints with no buttons, to get it.