"Nobody seriously intends screenplays on the web to have the same function they do in real life: getting read, getting optioned or bought, and getting shot. All of that happens on paper, not on Firefox."

Why not? It's pretty straightforward to paginate something or divide it like a physical page. In the case of screenplays, the 'page' was engineered around because it was a physical limitation. The author's example of Final draft and it's default format of XML is exactly what I am talking about - scripting that to be presented in HTML is not difficult.

I feel like this entire article is complaining about HTML and HTML5, while reaching for tenuous examples and not really accomplishing much.