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Selling a t-shirt with a parody logo of a company isn't the same as a company presenting itself with a parody logo of an another company in the same space.

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Unless your business is clothing; see http://en.m.wikipedia.org/wiki/The_South_Butt

And The South Butt lost

They lost? I didn't get that from the wiki:

"The court ordered mediation in the case, and on April 1, 2010, the parties reached a closed settlement agreement."

yea the south butt stopped operating

Later in the article you'll read where The South Butt admitted breaking the agreement.

They broke the settlement agreement, that doesn't mean they lost the original court case. Them breaking the settlement agreement has nothing to do with creating case history for other intellectual property cases. Them breaking the agreement is a completely different issue than anything else going on in the article.

Then what is "Scroogled"?

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