It is his attempt to redeem himself after making a bunch of money and babies, drinking too much and snorting a bunch of cocaine, and ripping a bunch of people off.
Any product or service that provides real value to customers doesn't need MLM to succeed. That being said, these schemes make their founders a ton of money. SkyBiz was an internet based MLM in 2002. Their revenue was said to be 200 million a year. Although, eventually the FTC filed a civil suit and through a settlement forced them to close down.