Porsche 911 Turbo: ENGINE BY VW

or - Your 130 thousand dollar automobile is made by the same people who make your kids 15 thousand dollar automobile.

It would turn a lot of people off Porsche and boost VW's brand image.

I think many people are aware that major brands OEM parts from all over.

But there isn't a sticker on the dashboard saying one of the most expensive parts is from a specific maker.

My main point is that Yahoo is transferring a lot of brand equity to Bing. If there was no Bing branding on the SERPs then this would be much less of an issue.

And really, some hackers pop the hood and look at engines but really do most people? Do most people even know how to change their own oil or even bother to?