...because like Horoscopes, Magazines telling us what we should eat/wear/say, and the rest, Men don't generally fall for this kind of thing.
(and if you really think that "men" don't fall for being told what to eat/wear/say you're horribly, sadly mistaken)
I'll just leave this here.
http://search.dilbert.com/search?p=Q&lbc=dilbert&uid=7339291...