Legos are priced at what people are willing to pay for them. If they were overpriced they would not sell and there would be no Legos. Maybe you are suggesting that Legos should be cheaper because the material cost do not justify the prices you see, well again, Legos are priced at what they sell at and clearly people have voted with their wallets and have said that Legos are worth greater than the sum of their parts. It would be a disservice to Lego's investors to price them in accordance with the wishes of people who think everything should be accessible to everyone. For-profit companies should responsibly capture all the value they can.