Unless I'm missing something, only apps that specifically include iAds will result in a user being subjected to these full-screen video ads ... right?

Presumably this will only occur for free apps?

I don't see why (a) people have the right to complain about what they are subjected to when they are using a "free" app, or (b) how this is somehow "Apple's fault".

Don't want ads? Pay for your product!

(it also increases the likelihood of getting real customer support if you pay)