> and RFI has ordered several pallets of rice protein via air freight, so the manufacturing process can begin earlier and supporters can start receiving shipments.

With tricks like that, it's unlikely Soylent will become affordable anytime soon. But then, experimental food technology, small scale, etc.

I'm still pretty sure that if it does become big enough to be distributed to grocery stores, it'll find a way somewhere in the diet department, right next to the diet shakes and whatnot.