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I know. I was trying to make a point about basing an otherwise interesting article about Einstein and GR on a numeric coincidence involving an arbitrary birthday and an illogical date format that is essentially only used by one country on the planet. Without appearing to be attacking said country.

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14 March would be rendered as 3/14 in middle and big endian styles (3/14/2014 and 2014/3/14).

Neat. And next year it will be 3/14/15 in middle-endian.

... and will extend to the first 10 digits of Pi if you include time:

3/14/15 9:26:53 am

I think it's a stretch to say the article is "based" on that coincidence. The line is a throw-away.

The 3/14 thing is called a 'hook [1] - a journalistic practice to make the article relevant to today. I just thought this was unnecessary as the actual science content of the article was, to me, very interesting in its own right. Thats all really.

[1] http://mediacareers.about.com/od/glossary/g/Hook.htm

It's relevant today because it is Pi Day and Einstein's birthday. That's the hook. The joke is a throwaway.

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