Some in the tech community enjoy watching sport. As well, for those who are in the tech community who do not follow sport, it is good for them to be tangentially aware of major sporting events, so they can engage with co-workers and colleagues at more social level.

For instance I enjoy building Ardiuno and Raspberry Pi gadgets on the weekends, but most of my co-workers would rather be watching rugby. Knowing the outcome of the tournament is a social norm at my office, and not knowing the outcome would, while not a taboo, would make me seem socially awkward.