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> give your page it's own top navigation

So you want to fill the user's limited screen real estate with your own useless crap (usually "download our app and subscribe to our emails!"), and you're worried that the actual functional bits of the browser are getting in the way of your doing that?

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Yes, let's apply blanket rules to every experience. Sigh.

There are plenty of uses for fixed navigation that aren't spammy attempts to force app downloads. Users like them. Not all users, but most.

yes, in our experience building games this has been a major issue / concern for iphone players.

because for interacting with web apps those default browser buttons are just as 'dangerous' as ads for the user accidentally tapping them and navigating away from the page

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