From mid-2013 after Series A investment:

'Also, the plan is still to stay an independent company... not sell to a big fish like Sony, the way Iribe's former employer Gaikai did last June. "We want to stay independent and get to the consumer market, realizing VR the way we really think it needs to be done, and we don't need to take any shortcuts to get there," declares Iribe, adding that his new venture capital bosses are on board with that.'