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Yeah, that was my first thought when I saw the url. Redbull? WHAT?

Red Bull is very interesting. For a company that only really sells a single product, they reach into a lot of markets.

I especially admire them for supporting "obscure" extreme sports and using their marketing prowess to bring them to light.

As someone who edges way more to the adventure sports side of things than the X-Games side, Red Bull's marketing has been extremely successful on me.

I don't drink energy drinks much and I think I even prefer the Monster drinks, but I have a much more positive view of Red Bull.