If you read the Unabomber manifesto a few things strike you. One is obviously that the guy has a few screws loose as to how to resolve what he perceived as the problems of the world, another is when it comes to attacking the psychology of the protest movement he was bang on.
This is an example of exactly what he rants about - people over thinking and then making highly visible group based sacrifices with no reasonable endgame just to make everyone feel more solidarity but achieving absolutely nothing except making them all feel better.
Want to oust the CEO? Get in a group and walk into his office. Don't go on about it on the Internet.