It's going to cause a big mess.
If you tried to fork bitcoin today, it'd would be freakin' OVER++.
That was caught very quickly and due to a software bug instead of a 51% attack, which is the impression that I'm getting concerning Auroracoin's current problem.
So now we have this mess where transactions and various business deals were made with green, purple and red bills and everyone is arguing about which color to accept.
There's no sensible way to resolve this without nearly two-thirds of people being screwed... so you need to wipe everything out and start from the beginning. Which is lost resources for almost everyone.
So there's no good ending. Any solution to this will cause over 50% of Auroracoin-holders to lose everything.... this is absolute worse-case doomsday scenario, assuming someone did a 51% attack with their own blockchain that may or may not be based on the original. If it's a fork of original, those who didn't trade and have their coins in offline wallets will be on all forks.
An obvious workaround would be for the major exchanges to make sure they're on the same fork and stop all trades if anything goes wrong, until it can be fixed.
Of course, the secondary effects from loss of reputation are a big problem.
>>People who haven't traded since the fork haven't lost anything. If it's caught quickly and resolved, only some of the people who did trade since the fork lost something.
T̶h̶e̶ ̶p̶e̶o̶p̶l̶e̶ ̶w̶h̶o̶ ̶h̶a̶v̶e̶n̶'̶t̶ ̶t̶r̶a̶d̶e̶d̶ ̶s̶i̶n̶c̶e̶ ̶t̶h̶e̶ ̶f̶o̶r̶k̶ ̶w̶o̶n̶'̶t̶ ̶l̶o̶s̶e̶ ̶a̶n̶y̶t̶h̶i̶n̶g̶ ̶_̶I̶F̶_̶ ̶t̶h̶e̶ ̶f̶o̶r̶k̶ ̶t̶h̶e̶i̶r̶ ̶c̶o̶i̶n̶s̶ ̶a̶r̶e̶ ̶o̶n̶ ̶i̶s̶ ̶t̶h̶e̶ ̶o̶n̶e̶ ̶c̶h̶o̶s̶e̶n̶ ̶a̶s̶ ̶l̶e̶g̶i̶t̶. Also, the people who keep coins in exchanges(against advise to do otherwise), if the exchange is operating on a losing fork... all costumers are kinda screwed.
But you're right that if action is swift enough and some authorative-group of people can say "use this fork and ignore the other two", then minimal damage will be done.
If this is not dealt with early enough.... ever second that goes by all kinds of transactions are taking place and if all major exchanges are not on the same fork, the exchanges running on a losing fork(and all its costumers) are in for some bad times. My guess is they'll probably have to pick the fork that has the most exchanges running on it. Or, if what I've read is correct and Auroracoin is premined... then those premined coins must be rescued.
We'll see in the days to come what ends up happening...
EDIT: To those who replied below me, you're right. If you haven't traded your coins are on all forks.