To expand on what neotek said, none of this makes Three's a better game. All they are advocating is that it's a harder game that's so far been impossible to beat, and that they've tailored it to fit their tastes as game designers.

That's fine and all, but why do they expect the market to reward them for that? Do they assume the market will like what they like, and are bitter that the market didn't react how they expected? It doesn't always follow that an expert's opinion matches the marketplace or even the average user's desires.

2048 had easier and faster-paced gameplay, a lower barrier of entry, provided a better distribution model (just pass around the link) and it fostered a vibrant modding community. It seems to me like they are really missing the big picture behind what makes a game successful, if all they can come up with is: "2048 is too easy".