The social networking scene has turned into a war zone. If I were planning on starting a company today, I'd try to do something in an area that people don't pay much attention to, like Google did with search in 1998.
for me, it's not a war zone, it's a boxing match between Google and facebook. but Google was the heavyweight and facebook was young and arrogant. we all know waht happens next.
More like a boxing match between facebook and myspace actually.
Google is a crazed heavyweight who was just watching the fight, but had to rush the ring.