"unless I really want to work at exactly your company"

And that's exactly what Jeff, Discourse, and Discourse coworkers want. Someone who really wants to work at Discourse and not someone shopping for a new "best" job.

EDIT: No, this doesn't address the situation where a potential person who wants to work for Discourse can't because of current obligations.

EDIT 2: Wanting to hire the best and brightest is just marketing fluff that really means We Hire Very Talented People*

*Who want to work with Discourse.