Why are the 8 photos they show just zooms/crops/edits of the first? Until there's another photo from a different viewpoint or some sort of official statement, I'm chalking it up to a photographic artifact. Occam's razor, people.
http://mars.jpl.nasa.gov/msl/multimedia/raw/?rawid=NLB_44979...
http://mars.jpl.nasa.gov/msl/multimedia/raw/?rawid=NRB_44979...
Images digged up by redditor CurtisLeow at http://www.reddit.com/r/space/comments/22g13b/rover_captures...
Giant UFO Near Earth In Photo Released by Brazil Planetarium, March 2014
Alien Saves Mans Life In China Car Accident, Sept 2012
Updated: Alien Face Discovered By Mars Rover Feb 2014
Also, from what I read this was first noticed on a website called "UFO Sightings Daily". NASA isn't giving it any thought because there's nothing to think about.