Roche doesn't use marketing when selling to governments?
Pharmaceutical companies don't use marketing budgets to drive demand among the general population?
Pharmaceutical companies don't use marketing budgets to drive demand among the general population?
However, I disagree that they use normal marketing strategies with governments. They play politics instead. In this case they had the backing of the World Health Organization, and media outlets screaming words like pandemics every ten seconds. We all know that dead bodies don't look good on a politicians resume willing to run for reelection.
I agree that those materials were not glossy brochures and adverts with smiling mother and happy children, but those information packs are very definitely marketing and not just a dump of all the data they have.
That's partly why Cochrane had to struggle for so long to get the full data.