If I paraphrase what you said about Haskell it's true for ATS too:
"but one of the lovely things about ATS is that despite its reputation as a difficult language, once certain key concepts are tackled, it's relatively easy to program rapidly and create real world products (with a considerably higher assurance of correctness than most languages provide)."
The key, like any language, is learning the concepts. I think people assume ATS is more difficult than it is is because much of the documentation and examples for it use a verbose style and heavy proofs. A post I wrote a while back attempts to gently introduce ATS dependent types and you can see that the non-dependently typed examples are very similar to any other ML language:http://bluishcoder.co.nz/2010/09/01/dependent-types-in-ats.h...