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This will only exacerbate an existing problem at coffee shops in NYC: The "Coffice" phenomenon where people use the coffee shop as their office.

Now these people will feel justified basically becoming a tenant of coffee shops and leeching 4-5 coffees a day, leaving this startup with the empty CUPS. :)

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I never understood the coffee shop thing. I hate working at coffee shops, people nosing around at what you're doing, never enough desk space, that feeling of guilt once you stay there too long, etc.

For me: I work solo from home, so sometimes I go to the coffee shop for a change of atmosphere & to be around people for a while. I find the white noise of the cafe helps me focus, as does having people around me. It's nice having someone serve you instead of having to make your own coffee/food, and sometimes the food is nicer than what I'd make myself at home. But I try not to stay too long & only go at times when the cafe is half empty.

And the poor ergonomics of a laptop

I think their counting on gym membership style thing. Though even if people drink a lot of coffee.. it still is just coffee.

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