the way we work is very different, but the end result is the same. We focus on relevant timely trending stories reporters are writing on the topic you might have interesting facts about. We help you connect with these reporters over the timely article they wrote. We also help you think though your pitch and give you the contact information to reach out. We make sure it's a very relevant fit for both your pitch and the reporter's interests.

I'm not familiar with PressFriendly, but it looks like they look through entire archives of what reporters have written and curate lists of reporters based on their past articles and their fit with your topic. Again, I'm not 100% sure.

Two different approaches, both helping people with the same issue. I think it's great to see companies such as PressFriendly around. There should be more of them around, this is a painful problem for companies and PR Firms is a bad solution.