If not this, then there will be something else.
It won't be long before any digital content is simply available. It will eventually equilibrate into its natural state: a public good, non-rival and non-exclusive in consumption.
Eventually, we'll pay for our bandwidth and content in one utility package, track usage in a legal and unlimited way, and divvy proceeds of our utility subscription to content creators based on popularity. A systematic solution is necessary, and the faster we're able to do it, the better.