Because we were playing the most stacked team I decided that the best chance of winning would be to limit the playing time of the two weakest players - something I had not done all season. The kids lost 9-1, anyway.
Bad choices I made when I was young, don't bother me. Part of being young is not knowing better. This one was different. I went against being the kind of person I want to be, and asking myself "Is that action the sort of action that is consistent with the kind of person I want to be?" is for me the essence of ethical action.
I bring this up to point out that the idea you are thinking about isn't validated. If you're going to steal it, own the action. Don't pretend that bringing along the CEO guy with the website changes anything morally or ethically - injustice upon one person or two or three are all morally equivalent.
The worst case scenario isn't that the business fails, it's if you hurt people and it fails. You won't even have the ends justifying the means. It's fucking web app not a cure for cancer.
Keep a healthy perspective and good luck.