This could be the right time for Netflix to move to P2P, so then most of the bandwidth isn't consumed by them, but by their users.
http://finance.yahoo.com/news/netflix-switched-p2p-video-str...
It's going to take a lot to fight the likes of Comcast in this one, which means Netflix will also need support from the community - so Netflix, please stop it with the boneheaded DRM push on the web. Guess what, if you are going to use P2P, you're going to need a plugin or native app anyway. So just stop trying to corrupt W3C already in a pointless move that can't and won't stop piracy anyway (which I'm sure you already know).