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Oculus might be Facebook's "Bing."

Not really, because Oculus does not compete with anything done by any big player. It is a new territory for everyone.

It would surpise me if Sony and/or Microsoft would not be working on a competitor device, as an add-on for PS4/XBox.

Sony's project Morpheus was announced last month and is doing VR for PS4: http://www.sony.com/SCA/company-news/press-releases/sony-com...

I can't imagine any way they would try to force facebook users into oculus. And it wasn't big money for them.