Thanks. :) I posted this below, but in case you missed it, we agree. We have a new landing page getting ready to launch. Here's a preview of what we're working towards:
That being said, I don't think this is a feature set for Github issues. This is not an open source concern; it's a business concern and I don't think business should drive Github.
So a third party integration is perfect for this. Is this something on the roadmap of waffle.io?