Ease of use. Exactly the same thing all the bitcoin fanatics are talking about improving. Exactly the reason Coinbase was created. I'm lazy.
The problem with Bitcoin right now is that it isn't convenient, even if you use these third party services. It's not convenient having to trust the services to provide you with convenience because if they fail, you fail.
But, ultimately, if you don't mind losing your money, it doesn't matter whether you trust Coinbase.