I enjoyed reading the article, and the resulting recognition that to "really disappear" is diametrically opposed to what we'd normally seek around here:
- Brand Ownership vs Brand Abandonment
- Search Optimization vs Search Pessimization
- Collect User Metrics vs Stay Out of Site Logs
- Networking/Meetups vs Self-Imposed Exile
It was intriguing to look down that alley, but I wouldn't want to live there.