You ask: "So why promote delicious bookmarking at all!?"

Well, it seems to me that you should spend more time asking yourself how to serve your visitors rather than how to serve yourself.

The reason so much of the internet sucks is because publishers spend too much time trying to get people on their site by doing SEO and all that crap, then they crowd up the best parts of their website with obtrusive ads (a bit like the ad bar right above your articles).

Instead of all that, just focus on creating good content. I'm not trying to be mean, that just makes a better internet for all of us.