* We select a niche say Cloud Hosting Providers, we then make a personalized yet generic landing page which contains placeholders for the name of the person we are going to cold call/email and his company. Once we contact them we also send them the URL which seems personalized and thus increases the chances of conversion or at least better response. Change the name of the person and company name and you have yet another landing page for a different company.
* Make a short 1-2 min video and clearly explain what's in it for them if they take up your product. Video should be made preferably by the CEO. Upload it to youtube and make it private. Send out the link to the concerned person.
These two tactics can be accommodated in many different scenarios so keep your mind open if you try them.