Cool example with tnw. Would like to know more about why data quality - structure less of an issue when using.
Basically if you can do a query in the data silo you use, you can easily shape what comes out APIs created on the Instant API Platform.
You should however be designing an API and know what data you want to publish or manage.
This is why there are some fantastic tools out there purely focused on design of APIs such as my personal favorite right now Apiary.io