Says who?
Look, it's a consensual relationship between backers and people looking for crowdfunding. Obviously outright fraud is wrong, but the article isn't alleging that this is anywhere close to that -- everyone agrees that they're asking for money for what they say they want money for. (And corporations with profit motives and outside investors are, oddly enough, a hedge against the biggest problem with crowdfunding -- the risk that the product won't be delivered upon. "[C]harities, start-ups, independent artists, small-business owners" are more likely to fail to deliver than an otherwise successful business that turns to crowdfunding to support a project.)