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It's worth mentioning that the bid logo is generally different from the logo of the actual games. London's bid logo was a much more attractive (if less attention-grabbing): http://en.wikipedia.org/wiki/File:London_2012_Olympic_Games_...

I'm not sure why they change the logos, given that the final logo is almost always less attractive than the bid logo. In Sydney, frinstance, we had a nice neat bid logo (http://en.wikipedia.org/wiki/File:Sydney2000bid.png) which for the actual games they decided to unnecessarily complicate with a running man and some boomerangs: http://en.wikipedia.org/wiki/File:Sydney_2000_Logo.svg

Nothing nearly as bad as London 2012, though.

That logo is so 80's it makes me wonder if they're going to turn back on all the analog cell sites in the city and hand out Zack Morris DynaTAC phones.

So... that logo made me go "what?", and a few seconds later think of Lisa Simpson performing a sexual act, before finally realizing that it says "2012".

Conclusions: I'm deranged. That logo is horrible.