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Maybe you should expand on that point a bit in the post then? Right now all marketing is identical and if you're aiming at something that is not costly but that will be effective then you could give some examples?

I'm sure that would help a lot of people in that situation.

Basecamp was 37signals first product, what do you mean with 'if they had not been excellent at marketing they might have never discovered the niche for Basecamp'?

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I literally just added a paragraph in to clarify that. I'm not sure I understand your question though, could you rephrase it?

Well, you suggest that basecamp was 'discovered' due to excellence in marketing, whereas as far as I understand it it was built in conjunction with their customers. So they were concentrating on selling rather than on marketing at that phase of their existence.

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