This year, one of the kids, a boy about 13, got a pair of battery cases for two different iPhone models. Though he had an iPhone, he REALLY wanted to get rid of the battery case so he could pick another gift. I played the part of the "too kind grown up" and "stole" the gift he was vehemently flogging. I don't own an iPhone but I figured I might be able to use them for parts for some electronics project (you can never have enough spare batteries and widgets ;). The battery cases were actually good, band name (Duracell I think) accessories, but absolutely nobody wanted them.
As much as people complain about phone battery life, if you can't get anyone in a group of adults and especially kids to want a free battery case, there may be some issue with the product.
Though battery cases make sense to you, and me, I've never been a heavy mobile user, so I've never had the need for one.