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This looks like something that iOS will incorporate as a native feature. When they do this, do they usually buy the technology? Or the entire company?

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Or just clone it and put the company out of business.

Is that really how apple has been working as of late? It's not like they innovate on the software front all the time.

This would be similar to this acquisition IMO: http://www.macworld.com/article/2083997/apple-acquires-snapp...

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