That's my premise for saying the Open Automotive Alliance is just Google's attempt to dominate in-vehicle interfaces. I don't think Google's going for a proprietary connector like Apple -- I am glad this is Google we're talking about, so the result is likely just some Android APIs that use bluetooth on a select few car models.
This is definitely not a new era of open hardware in your car or something like that (which would actually be interesting).
[1] http://arstechnica.com/gadgets/2013/10/googles-iron-grip-on-...
Having had the experience of working for one of the OHA companies during the development/launch of Android, the whole thing was less of an alliance/partnership and more of a "here's all the companies contracting or giving their stuff to Android to get the system in launch condition". We were subcontractors.