The problem with stereotypes is step 2; what you do with it.
How many of us are habitually making decisions based on large masses of people, rather than individuals? We almost all deal with individuals, one after another (sometimes in small groups), all day long.
In that context, the stereotypes we make even based on research are harmful; if you assume the person you're speaking with won't know what a "humvee" is because she's a woman, you'll be wrong 58% of the time, and she'll be insulted. Plus there's a 22% chance the man next to her won't know the word. ...All of this assuming that you're speaking with a random selection of strangers taken from those who took this online vocab quiz; and how likely is that?
That's why people get so worked up about stereotypes; there may be some original kernel of truth underlying them (some of them), but people who then make assumptions while dealing with individuals do a lot of damage in the world.