Reno's OK. Vegas is a very viable alternative, just ask Tony Hsieh (founder of Zappos). Operating an online-only company in California when it could just as easily be run a few hour drive away in either Vegas or Reno is a crime against shareholders and employees. Apple, Facebook, Google and their ilk, along with their employees, are paying billions of dollars in state taxes that they wouldn't have to pay in Nevada. That money should be going straight to the bottom line, not to the California legislature, who will waste much of it on nonsense.