Sound is a very objective measurement so I won't go ahead and say that beats sounds "better" or "worse". However (I can't seem to find the link now) on many audiophile forums Beats have been measured to skew to better frequency response in the low range. Therefore they will sound more thumpy but without warm mids and crisp highs. Beats has engineered their headphones this way for a specific marketing demographic, I just don't know if this is what the majority of Apple customers want and interpret as good performance.