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I wonder if they went to ebay and bought up all the stray copies before they did this marketing push.

There's one copy there and the bid is currently at $260. And the product image is a picture of Bill Gates reading it.

EDIT: Link: http://www.ebay.com/sch/i.html?_odkw=john+brooks&_osacat=0&_...

You can search on completed listings. Looks like only 2 copies were listed, both unsold. Also, it seems like a long way to get Bill Gates to write a guest column in the WSJ to make $260 (top bid $81 now).

Oh, I wasn't trying to insinuate that the ebay seller was connected to the WSJ article.

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