I think you're being unfairly downvoted, mostly because I don't think
childish quite conveys the thought. There
does seem to be some personality type that likes a lot of flair in their life -- jewelry, stickers, tattoos, busy t-shirts -- and it's always felt a little odd to me, too.
At risk of being reductionist, it is kind of hard to understand why anyone would feel compelled to signal their likes and group-identities to strangers in such an overt way. But I'm probably revealing more about my own personality by saying that than I am theirs.