And the reason for those restrictions is to protect consumers. If there was evidence that fish oil pills improved health, RB would have paid for the medical research already.
Even RB themselves write this on the homepage: "Supportive, but not conclusive research shows that consumption of EPA and DHA Omega-3 fatty acids may reduce the risk of coronary heart disease."
(Though http://www.mayoclinic.org/drugs-supplements/omega-3-fatty-ac... judges the evidence behind the pills as "strong scientific evidence for this use" in several categories.)