Hacker News Reader

Incognito: http://i.imgur.com/yvmBMde.png

Incognito can still capture your location which will affect the ranking: http://imgur.com/7O04wwl

2nd result on DDG: https://i.imgur.com/zAnFtDp.png

For me, the Wiki article comes up first in both my logged in and incognito results.

The trycaviar link comes up first for me.

I believe that PageRank works off of an index of all webpages and ranking is primarily based on the number of links to a particular url. It seems likely that given the number of articles released in the last year about the fundraising efforts of the company, compared to the likely small number of webpages that need to link to the wiki page for caviar (lol), it gets ranked higher, accordingly.

However, I suppose if I am to google caviar then maybe case sensitivity should be included in Google's rankings.

Is that unusual? Depending on the size of the business, more people could be looking for the company than for Wikipedia information on caviar.

"Depending on the size of the business" is the key thing here. No way it's big enough. But in this case it's just Google's personalised results.